Boar’s Head
Counter Culture—New Business Pitch
Experiential, Digital & Shopper
Geometry, Chicago
Welcome to the Counter Culture
Millennials love food but are reluctant to buy their deli meats and cheeses directly from the deli counter. So let’s tap into the foodie culture our shoppers already embrace by bringing the deli counter directly to them in ways they wouldn’t expect.
Experiential//OOH
In-store experiences, cooking lessons and tasting events that refresh seasonally, and a traveling, pop-up deli making stops at festivals, outdoor events and all of the places where our shoppers are already engaged.
The 24 Hour Deli
Our shopper wants what they want when they want it, so let’s give them an always-on digital deli. Here shoppers can explore Boar’s Head products, download coupons, browse retailer events, order for easy pick-up and accrue loyalty points with every purchase.
