Royal Enfield
"Destinations Unknown"
ROYAL ENFIELD MOTORCYCLES
Since 1901, Royal Enfield has been the oldest motorcycle company in continuous production, and in 2016, they opened up their first North American headquarters in Milwaukee, WI. Royal Enfield bikes are one-seat, backroads cruisers, perfect for the modern Urbanite. This series isn't so much about the motorcycle itself, as it is about celebrating all of life's adventures and the roads we take on our way to becoming who we are.
ROYAL ENFIELD & THE ADVENTURE HANDBOOK
Partnering with The Adventure Handbook, an independent publisher and creative network redefining travel writing and the meaning of ‘adventure,' we’d send Motoskills owner and social influencer, Sarah Lahalih, on a cross-country Royal Enfield journey (with photographer in tow.) With new pictures posted every week on the Adventure Handbook's Instagram page, we'd encourage users to engage in challenges such as guessing Lahalih's location, or predicting where she'll turn up next.
RIDE WITH NORMAN REEDUS WEB SERIES
Exclusive web content sponsored by Royal Enfield. The roads we take help shape us, so what better way to celebrate that than by featuring an iconic Royal Enfield model traveling the road that helped define America. Viewers would be directed to the exclusive content housed on the AMC website and app. Each mini-episode would highlight amazing and unexpected people and roadside attractions along Route 66, the road that shaped modern America.
EN ROUTE MAGAZINE
Royal Enfield motorcycles are in a class of their own. Unfortunately, the same can't be said for most motorcycle magazines out there. We saw a gap in the motorcycle magazine market for something that could appeal to both male and female riders by celebrating the creativity our bikes inspire in riders on the road.
