Sir Kensington's Condiments
"Worlds Full of Flavor"
Spec Work, 2015
SIR KENSINGTON'S
More than just a condiment brand mascot, Sir Kensington is an imaginary explorer, adventurer, and spice trade enthusiast. We wanted to create an experience for consumers that taps into the brand's unique & quirky tone.
THE SEARCH FOR THE UNCOMMON TOMATO
We expanded the Sir Kensington legend into an interactive, animated story celebrating the brand's various condiments. Framed around his search for the Uncommonly Delicious Tomato, users sail Sir Kensington's ship around the globe, discovering a world of flavor and unlocking new recipes and dishes along the way.
Illustration details
I illustrated this story with the style of cutout, stop motion animation in mind. As users scroll through the story, the ship sails the globe while the copy animates across the page.
THE TWEEDS - SIR KENSINGTON'S BRAND AMBASSADORS
Taking the story of Sir Kensington's spice travels offline and connecting directly with consumers, these brand ambassadors promote a quirky and costumed brand experience. Friendly and enthusiastic, and positioned in high foot traffic areas at festivals and trade shows relevant to the brand, Tweeds give out free samples and swag and engage consumers with a fun and memorable experience.
Specially branded calling cards for distribution from the Tweeds .
GASTRONOMICAL GLOBETROTTING - VR EXPERIENCES
At food and music festivals around the country, Sir Kensington's Tweeds would host a VR experience where festival goers could travel the world with experiential VR videos designed to enhance the food they're sampling. How about a stroll down a beach in Thailand while snacking on a Sriracha Mayo covered Banh Mi sandwich? Or a midnight stroll through the streets of Paris while enjoying jambon croquette drizzled with a honey dijon aioli?
